9/07/2013

Lord & Taylor Comes Back With A New Look


Lord & Taylor's project in Ridge Hill, New York is testimony to the strength and competence of Italian business to support complex markets like the US with top quality structures, services and products.


Reggiani USA, headquartered in New Jersey and operating in the American market for 20 years, was involved in this exciting "New Concept" for Lord & Taylor in 2012.  it supplied a custom lighting system integrating high-end LED, metal halide, fluorescent technologies and structurally echoing the triangular pattern of the building's facade.  The resulting roughly 2.6 m-sided modular triangular lighting structures can provide accent, diffused, direct and/or indirect lighting.


These large, white or black pendant triangles help push the boundaries in this "pure white" big department store, making Ridge Hill more unique and revolutionary than Lord & Taylor's Fifth Avenue flagship in New York.  The lighting designer was afforded the opportunity of providing really effective lighting for the space and the merchandise due to the top quality color rendering and high-efficiency optics, while still managing to comply with the restrictive energy consumption limits now imposed throughout the United States.



The volume of the store's interior space is defined by both the elegant white box (floor and ceilings) and by twister and/or mushroom shaped sculptural columns, providing a strong, stimulating contrast with the sharp corners of the rest of the project's structures.  Regiani's luminous triangles become a smart solution to define the lighting design of this innovative project without being monotonous and clich√©d.