5/09/2013

The 21st Century's Quickest Economic Class


FastCompany revealed a Reddit user's clear-cut infographic, that gives a good sense of where businesses should be looking in the next 100 years.  The infographic puts into perspective the small chunk of the planet that now holds half the population in relation to the entirety of the planet, Southeast Asia and India.  While this is no surprise, the map is a reminder of the emerging Asian powerhouse.  As the continent's population continues to grow, so will its middle class, its purchasing power, its consumption of resources, its manufacturing capabilities, and its political clout.

But when contextualized with a bit more data, it's also a reminder that those countries are just getting started.  While the circle hosts more than half of the world's population, only about 1 billion of the world's roughly 2.5 billion Internet users call it home.  In China and India only 38% and 10% respectively, of the population uses the Internet, respectively, as opposed to nearly 80% of Americans.


As more of those countries in the circle begin to follow the lead of uber-connected Japan and South Korea, the economic, social and cultural transformations will surely snowball, unleashing the creative energy of countless startups, political movements, and cultural producers, the like of which we are only just starting to see.