1/03/2013

Cafe Literatura


This ultra modern pop-up cafe was commissioned by the company Cafés Salzillo, for their participation in "Coffee and Literature Week" to promote their coffee called baroque.  Clavel Arquitectos are responsible for the beautiful public gesture located in Plaza del Cardenal Bulluga in Murcia, Spain.  The challenge was to build a stand that could be easily and quickly assembled and then collapsable after its 4 day life span.

The tridimensional frontage constructed with the word "cafe", lent a certain intimacy to the reading area, and was situated opposite the imposing baroque facade of the Murcia's Cathedral, designed by Jaime Bort.  Opposite the books, a coffee machine was installed for demonstrations along with a small retail outlet.  The stand can be easily dismounted and re-assembled for similar exhibitions.