BIG Architects and developer Novawest, came together to create a destination event to provide tourists and citizens of Phoenix alike the chance to enjoy the unique features of the Valley of the Sun. Some may say honey wand, others corkscrew, or pine cone, either way you look at it the structure will certainly be a sight to behold. The development team praises BIG for delivering an exceptional product, blending form and function in a way that will change the local skyline forever and will give visitors a once-in-a-lifetime experience.
The future observation tower is conceived as a tall core of reinforced concrete with an open-air spiral sphere at its top, resembling a metaphorical pin. The spiraling sphere contains flexible exhibition, retail and recreational spaces which are accessed via three glass elevators that connect the base with the summit and offer panoramic views of the city and the tower' programs as visitors ascend or descend.