8/20/2012

BOXPARK, London


BOXPARK Shoreditch is the world's first pop-up mall, based in the heart of East London for the next five years.  The concept strips and refits shipping containers to create unique, low cost, low risk, 'box shops'.  The refitted containters were paired with a unique mix of international fashion and lifestyle brands, galleries and cafés.  The idea is that these moveable shipping containers will pop-up anywhere in the world.  It is not meant to be invasive.  Wherever it pops up, it fits in, joins in and contributes to the community.  BOXPARK aims to become part of the fabric of local life by adding color, creativity and life of its own.





BOXPARK is a living, fertile community of brands packed with talent, innovation and attitude that puts creativity and fashion back where they belong: on the street.  Its a place to not only shop, but to drop in and hang out, people watch and enjoy friends.





Vendors are selected by invitation only, of ground-breaking brands to create a revolutionary mix, and simply create products.  Its philosophy is to give innovative retailers space at affordable rates and on unbeatably flexible terms.  Some shops will be offered to local creative industries and organizations at preferential rates to ensure BOXPARK always involves and enhances every community it joins.