Heads up 2012!

In an attempt to urge the public about the urgency of the world water situation, which affects the United States as well as other parts of the world, data from NASA satellites about the level of groundwater reserves around the world is on display in Times Square.  Celebrating World Water Day, Dutch designer Richard Vijgen was selected to design the display spread out over 19,000 square feet of billboard space. The 30 second display called "Visualizing Seasonal and Long-term Changes in Groundwater Levels" is the winning entry of the inaugural Heads Up! visual design competition.

HeadsUp! Nasdaq Screen from Heads Up! 2012 on Vimeo.

The data was gathered by NASA's Gravity Recovery and Climate Experiment (GRACE) mission, begun in 2002.  Scientist can study fluctuations in the planet's gravity fields to determine groundwater levels in various locations.