Architecture 2030 has announced it most ambitious initiative- launching the 2030 Challenge for Products and setting in motion the organization's push for a 50% reduction in the carbon footprint of building materials by the year 2030. "The raw resource extraction, manufacturing, construction, usage, and end-of-life stages of building products each generate significant greenhouse gas (GHG) emissions," says Architecture 2030 founder Edward Mazria. "Slowing the growth rate of GHG emissions and then reversing it is the key to addressing climate change." The organization is calling on manufactures to voluntarily adopt the goals of the 2030 Challenge for Products, and for building professionals to begin specifying products that meet the challenge's targets.
The targets will be phased in over 19 years: setting carbon-reduction goals of 30% over the next two years, 35% by 2015, 40% by 2020, 45% by 2025, and 50% by 2030. The 2030 Challenge for Products is not a certification program. Architecture 2030 will maintain a database of manufactures who have adopted the Challenge, committed to its targets, and conducted and published life cycle assessments.